For several years, Apple has celebrated Black History Month through special Today at Apple sessions, Fitness+ workouts, and highlighting black artists, musicians, developers, authors, & podcasters through its platforms. And over the last two years, Apple has expanded by releasing "Black Unity" bands, which Apple promotes as being "designed by Black creatives and allies throughout Apple to celebrate and acknowledge Black history and culture."

In 2021, Apple released the Black Unity Sport band & Unity watch face inspired by the colours of the Pan-African flag, with support for organizations including the Tides Foundation, European Network Against Racism, NAACP Legal Defense and Educational Fund, the International Institute on Race; Equality and Human Rights, and more. The band released was a tri-colour, compression moulded fluoroelastomer band with a pin laser-etched with the word: "Truth. Power. Solidarity" underneath. The Unity watch face featured an ever-shifting pattern, which Apple describes as "honoring the craft of quilting, the Unity watch face displays a pattern of irregular shapes that dynamically changes as Apple Watch moves, creating a unique face for everyone."